Simon Miles, Digital director for Coca-Cola, on using technology to interact with consumers
Coca-Cola credits marketing and innovation as it sees global revenue growth
Alison MillingtonCoca-Cola has credited its increased spend in marketing and innovation as its first quarter results show global growth in its sparkling and still beverage categories, largely driven by its Coca-Cola and Innocent brands.
Coca-Cola Journey website brings ‘One Brand’ strategy to life
Alison MillingtonCoca-Cola has replaced Coca-cola.co.uk with a new multimedia platform, Coca-Cola Journey, which brings to life the company’s newly-launched “One Brand” strategy through a “digital magazine” rather than a traditional website.
Simon Michaelides, marketing director of UKTV, on marketing ‘Buzz Words’
Samuel JoySimon Michaelides discusses marketing ‘Buzz Words’ at Marketing Week Live 2015.
Marketing’s charity ‘Sprintathon’ returns for 2024 with £1m milestone in sight
Josh StephensonSupporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
Household spending, brands’ use of data, AI: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Best-in-class brand building: The B2B edition
Michaela JeffersonIn the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
‘Marketing won’t change’: Top marketers on the evolving CMO role
Molly InnesCMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
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