Aboveline discusses Marketing Week Live 2015
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Tesco hires new group brand director as it continues to reshape its marketing team
Thomas HobbsTesco has hired former Barclays CMO Michelle McEttrick as its new group brand director as the retailer continues to shake up its marketing department under new boss Dave Lewis.
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Why is email investment falling despite high returns?
Mindi ChahalMarketers continue to see email as a highly effective marketing channel, second only to search in delivering ROI, yet they are dropping their investment in the channel and potentially risking the revenue it brings back.
Buxton Water aims to build awareness as it becomes the first brand to take over a London tube station
Alison MillingtonBuxton Water will become the first brand to take over a tube station this Sunday when Canada Water station will be renamed after the water maker for the day in an effort to drive awareness of the brand and promote its role as official water provider of the Virgin Money London Marathon.
Marketing’s charity ‘Sprintathon’ returns for 2024 with £1m milestone in sight
Josh StephensonSupporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
Household spending, brands’ use of data, AI: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Best-in-class brand building: The B2B edition
Michaela JeffersonIn the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
‘Marketing won’t change’: Top marketers on the evolving CMO role
Molly InnesCMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.