Marketing Week Live – Highlights
Samuel JoyHighlights from the first day of Marketing Week Live 2014 at London Olympia.
Marketing Week Live – Highlights Day 2
Samuel JoyHighlights from the second day of Marketing Week Live 2014 at London Olympia.
The Guardian’s David Pemsel on ‘letting go’ of the brand
Samuel JoyCEO of Guardian News & Media David Pemsel explains how giving more control of the brand to customers creates the best brand endorsements but can “be scary”, particularly for large organisations. Video: David Pemsel at Marketing Week Live 2014
Cannes Lions 2014 – the Mockumentary
Samuel JoyThe Cannes Lions International Festival of Creativity is known for its champagne as well as its content, so it is no surprise that this year’s bash inspired a spoof mockumentary. Satirical journalist Nimrod Kamer spent the week in Cannes doorstepping everyone taking part, from Sir Martin Sorrell to film star Rob Lowe to ask his provocative […]
Missed Cannes Lions 2014? See the remix…
Samuel JoyIf you missed the biggest advertising festival of the year, Cannes Lions, then you can enjoy the highlights of the week set to music by new branded content remix app Sympler.
Marketing Week Live 2014: Show preview
Samuel JoyMarketing Week Live 2014 takes place on Wednesday 25 and Thursday 26 June at London’s Olympia Grand.
Digital is powerful but weaker without the human touch of marketers
Samuel Joy“Every corporate body is terrified of change. They all say they want to ‘go viral’, but when it actually does, everyone is terrified.”
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Video: Adobe marketer Mark Phibbs on Marketing Week’s Vision 100
Samuel JoyAdobe’s vice president of marketing EMEA Mark Phibbs gives his view on the talents and characteristics of a visionary marketer.
Competition Terms & Conditions
Samuel Joy.1 If you complete the Marketing Week survey between the dates that you receive the Competition email and midnight on 20/6/14 you will automatically be registered for the prize draw. .2 The promoter of this competition is Marketing Week, a division of Centaur Communications Ltd (“Marketing Week”), Wells Point, 79 Wells Street, London W1T 3QN. […]
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Everything you need to know about Cannes Lions 2014
Samuel JoyThe Cannes Lions advertising festival is almost upon us and Marketing Week will be busy reporting about the biggest news, announcements and trends from 15-22 June. We will of course be curating all the big stories to bring you the most relevant information for client marketers.
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Brand loyalty
Samuel Joy