12 Days of Marketing
Our pick of this year’s most important, in-depth content that you really need to see.
The hottest jobs in marketing
Jonathan BaconAs big corporates tailor their marketing structures to fit new business conditions, the skills they require of marketers are also changing, reflected in the emergence of specialist jobs. Here’s how to get one.
The Marketing Year: The top campaigns of 2014
Lucy TesserasALS #IceBucketChallenge The ALS #IceBucketChallenge has to be this year’s most widely-talked about and shared campaign with hundreds of celebrities including Leonardo di Caprio and Benedict Cumberbatch taking part in the UK and US. The challenge, which raised money for motor neurone disease, involved people throwing a bucket of icy water over their head before nominating […]
BTEE? What BT’s acquisition of EE could mean for their brands
Kaltrina BylykbashiBT has entered exclusive talks to buy EE, posing a branding conundrum as the leader in fixed-line contracts looks to take over one of the UK’s biggest mobile operators.
Marketing’s charity ‘Sprintathon’ returns for 2024 with £1m milestone in sight
Josh StephensonSupporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
Household spending, brands’ use of data, AI: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Best-in-class brand building: The B2B edition
Michaela JeffersonIn the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
‘Marketing won’t change’: Top marketers on the evolving CMO role
Molly InnesCMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
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