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Nokia faces stiff challenge to stay on top
Joe FernandezNokia’s global marketing restructure will only be a success if the handset manufacturer plays to its core strengths, according to mobile sector specialists.
Clear Channel appoints new CEO
Rosie BakerClear Channel Outdoor has appointed former BT marketer Matthew Dearden as its CEO.
Gucci signs Evan Rachel Wood to front new fragrance
Pitch reporterActress Evan Rachel Wood of True Blood fame has signed a deal to become the face of a new Gucci scent.
Marketing’s charity ‘Sprintathon’ returns for 2024 with £1m milestone in sight
Josh StephensonSupporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
Household spending, brands’ use of data, AI: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Best-in-class brand building: The B2B edition
Michaela JeffersonIn the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
‘Marketing won’t change’: Top marketers on the evolving CMO role
Molly InnesCMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
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