A third of brands hit by data and analytics skills gap
Charlotte RogersWith a third of marketers saying their business is looking to fill a data and analytics skills gap, brands are prioritising external hires over upskilling existing staff.
Career and Salary Survey 2022
Salary Survey 2022: Brands scramble to solve data skills gap
Charlotte RogersCompanies are prioritising external hires to bridge the data skills gap, with a third of marketers describing data and analytics talent as a recruitment priority. But are brands adopting the right strategies?
Influencing change, skills gaps, hiring priorities: 5 interesting stats from Salary Survey 2022
Marketing Week ReportersFrom the level of influence marketers have in their business, to the data skills gap and acceleration of restructures, the 2022 Marketing Week Career and Salary Survey reveals how teams and hiring priorities are evolving.
Salary Survey 2022: Marketing asserts its strategic power
Charlotte RogersAs exclusive Marketing Week data reveals almost a third of marketers have seen their strategic role elevated over the past year, could a combination of performance during the pandemic and greater accountability be making the difference?
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Revealed: Marketing’s strategic importance is on the rise
Charlotte RogersThe 2022 Marketing Week Career and Salary Survey reveals marketing is becoming better appreciated for its strategic role in business, suggesting marketers’ contribution during the Covid crisis and wider effectiveness push is paying off.