The ‘Where governance meets experience: The future of healthcare’ report, produced by Econsultancy in collaboration with Tealium, is based on a survey of 247 European healthcare executives responsible for their organisation’s marketing data and technology.

The study examines how healthcare organisations address the demand for more seamless interactions. In addition, it illustrates the increasing need for firms to rethink their technology foundations to exploit customer data better and drive competitive advantage.

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