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BEST USE OF MARKET RESEARCH, ANALYTICS AND INSIGHT

This award celebrates the effective use of market research in the creation of insight that led to the delivery of a brand’s strategy. The winning brand will show how the quantitative or qualitative research led to market or customer insights that helped deliver a brand’s business objectives. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.