Paul Davies

BBCDirector of Marketing & Audiences

Paul is the Director of Marketing at the BBC, where he has spent 3 years leading the marketing activity for a portfolio of iconic brands including iPlayer, Sounds, BBC TV (BBC One to Four), BBC Radio (Radio1 to Radio 6Music), CBBC, CBeebies, BBC Sport, and Children in Need. His remit also includes popular content brands such as Line of Duty, Killing Eve, Happy Valley, Peaky Blinders, The Apprentice, The Traitors, SAS Rogue Heroes, Planet Earth, Doctor Who, World Cup, Glastonbury and Eurovision.

With 25+ years of experience in consumer marketing and advertising, he has a track record of creating innovative work using digital media and technology. He is also excited by nurturing and developing talent to improve marketing capability in organisations, and to create future marketing leaders.

In his BBC tenure, he has successfully led BBC marketing to grow iPlayer by 100% from 6M users to 12M+ users, and to grow Sounds by 25%+ from 3M users to 4M+; he has delivered the most-watched BBC TV episode of all time with the Line of Duty final (12.8M); and he has worked across the 3 biggest television moments in the last 25 years with the Euro 2020 final England v Italy (32M), the Queen’s funeral (28M) and Boris’ lockdown speech (27M); and he delivered the marketing of the Lockdown Learning service for families in the UK during covid, created in just 7 days.

As a result, the BBC remains the no1 media brand in the UK, used by 97% of the UK population, and chosen 260M times every day of the year.

Paul has been recognised in Top 100 Marketers (Marketing Week, 2019 – 2022), Power 100 (Campaign, 2017 – 2019), Hot 100 Digital Marketers (British Interactive Media Association, 2015), and was awarded Marketer of the Year (2011).

As an active and passionate supporter of the creative industries, Paul holds non-exec Trustee roles within the arts & culture sector. Including Punchdrunk, the global pioneers of immersive theatre, and BookTrust, the UK’s leading literacy charity for children.

Most importantly of all, Paul has a busy family life in Brighton with his wife Marie, and two young daughters.