One marketer on why she loves the ‘intellectual challenge’ of B2B

Amanda Jobbins has spent her career devising marketing plans for some of the biggest B2B tech companies in the world, but she says her entry into the industry was more by “happenstance” than design.

“That happens a lot in people’s careers, where opportunities present themselves and people take them,” she says. If Jobbins could have been anything in life she would have been a singer.