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B2B marketers on learning to ‘sell the idea internally’
While marketing may not always “fit on a spreadsheet”, former Hiscox brand boss Annabel Venner urges her peers in the B2B world to educate the wider business on why their ideas matter.
A key skill B2B marketers should develop is the ability to sell an idea internally, so the wider business understands the value and can assess clear outcomes. That’s the advice from marketing consultant Annabel Venner, recalling her experience as global brand director at insurer Hiscox.
