In-depth features, interviews and insights into marketing’s biggest issues.
Gay Times celebrates its 40th anniversary next year. But with a push into the US and a holistic rebrand, how is it marketing itself to new consumers and brand partners?
The phase-out of third-party cookies is finally set to be complete next year. Here are three ways digital advertising will adapt and improve as a result.
Only 13% of wine consumers say returning to a brand they had bought before was an essential criteria in their purchase decision. In a category which lacks instantly recognisable names, a push towards brand could drive a stronger wine market.
One recruitment firm has seen a 59% increase in contract roles this year, but the reasons for marketers stepping into interim positions vary.
A roundup of some of the key insights from our partners at this year’s Festival.
The perennial problem for any whisky brand is how to attract new customers. As the category continues to recover from a post-Covid slump, three whisky brands tell us how they are looking to grow the market through a younger audience.
Today’s consumers are inundated with media vying for their attention, as delegates heard at this year’s Festival of Marketing. So how can cultivating ‘fandom’ help brands cut through?
England and Chelsea’s Jess Carter says brands need to get behind women’s sport on a domestic level, and not just for the glory.
Our State of Market Research series concludes with a look at what is to come in the field of market research. From the advent of new technology to an uncertain economic climate; it remains a fascinating and volatile industry.
Hiscox marketing director Fiona Mayo believes more marketers should challenge themselves to try different categories when charting their career as the skills you’ve learned will apply across the board.
True emotional connections between brands and customers boost revenue as well as retention, but marketers need an accurate understanding of the key trigger moments.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nationwide’s first rebrand since 1987 to marketers sharing alternatives to the funnel, it’s been a busy week. Here is my take.
Consumer interest in eBay’s fashion offerings skyrocketed this year, thanks to a campaign from agency DEPT that bridged TikTok, TV and everything in between.
The lessons marketers gain when things don’t go to plan can be even more valuable than the successes.
Move aside, always-on marketing: brands need to be ‘always in’ to win the trust and attention of TikTok’s diverse communities.