Vallance Carruthers Coleman Priest and Fallon remain in the running for the £25m creative account for Royal & SunAlliance’s More Than brand.
Vallance Carruthers Coleman Priest and Fallon remain in the running for the &£25m creative account for Royal & SunAlliance’s More Than brand. Incumbent cchm:ping, McCann Erickson and St Luke’s were also on the shortlist.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
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