OMD has retained the £68m Peugeot Citroën PSA media planning and buying business for the UK after a pitch against Media Planning Group and WPP’s Group M.
OMD has retained the &£68m Peugeot Citroën PSA media planning and buying business for the UK after a pitch against Media Planning Group and WPP’s Group M.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
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