Former Confused.com CMO Samuel Day will join Direct Line Group to lead its marketing function on an interim basis, as it prepares to welcome a new chief executive and enter “its next growth phase”.
M&S enjoyed a strong festive period bolstered by a rejuvenated clothing and home line and a growing uptake of its value food proposition.
Supermarket chain Tesco has posted “strong” results for its third quarter and Christmas period, which it ascribes primarily to its focus on value.
The home appliances brand has undergone a period of rapid growth and is sticking to its beliefs of customer centricity and product innovation to keep it going.
Marketers pay less attention to where ads are seen than their customers do, which is making them indifferent to unsuitable environments.
From interactive outdoor posters to TV, social and experiential retail, Cadbury’s multichannel approach to Christmas 2023 drove a 5.3% sales rise.
The supermarket has recorded strong Q3 performance driven by grocery volume sales increases – which it attributes to investment in value and own-brand ranges.
The Post Office has taken a hit across key brand metrics including buzz and reputation.
Greggs achieved “strong” like-for-like sales in its final quarter of 2023, reporting more transactions as the impact of inflation-driven price increases wanes.
More than 20 marketing leaders from brands including PZ Cussons, Asos and Britvic have been selected for the programme, which is set up to help marketers transition into CEO and wider C-suite roles.
From AVOD and retail media to artificial intelligence, we share the five trends that will shape media in 2024.
Taylors of Harrogate marketing lead, Dom Dwight, is taking on the newly created role of strategy and innovation director at the business, as it looks to meet the challenges of the future.
Deborah Honig has held strategy and transformation roles at brands including Marks & Spencer, Amazon, Diageo and Nike.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
High levels of inflation have forced many brands to lean on increased prices as a lever of sales growth. This year, growth will have to come from elsewhere, presenting marketers with a huge challenge.