What coaching teaches us about businesses and people
Andrew GeogheganExecutive coaching can give business leaders new understanding of their teams, empowering them while also encouraging them to challenge themselves.
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Marketing driving business growth, retail footfall, generative AI: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Pizza Hut hires CMO to lead transformation into ‘younger, more culturally relevant’ brand
Josh StephensonJana Ulaite brings a wealth of digital experience to the fast food chain as it looks to transition to being a digital-first company.
Why embracing purpose helped O2 boost campaign ROI
Marketing Week ReportersThe telecoms giant decided to take its support for those facing data poverty up a level with the release of a Christmas card gifting 7GB of free data.
Cadbury celebrates 200 years with ‘consistent’ message of generosity
Niamh CarrollCadbury is celebrating two centuries of existence this year but will keep its message of generosity front and centre as it launches a new version of ‘Mum’s Birthday’ to celebrate.
Renault shifts focus to ‘upper end of mainstream’ as it looks to drive reappraisal
Chris SutcliffeCar manufacturer Renault is seeking to reinvent itself in the eyes of younger consumers, with a new campaign that urges them to ‘Rethink. Renault’.
Reddit’s CMO on why being a ‘full-stack’ marketer prepared her for a life in digital brands
Josh StephensonWith stints at Netflix, Sephora and Zynga under her belt, Reddit’s marketing lead Roxy Young shares the benefit of forging a career at the coal face of new technology – and why you need to consider your career as a web instead of a ladder.
How Mars overtook its rivals with a festive chocolate push
Marketing Week ReportersThe confectioner’s play to win the chocolate war by axing Bounty helped Celebrations pull ahead of its key competitors over the Christmas season.
Boots delivers ‘biggest ever day’ of digital sales on Black Friday
Chris SutcliffeThe beauty and pharmaceutical retailer says a “record-breaking” Black Friday delivered its best-ever sales day on boots.com.
Next credits strong online sales for ‘better than anticipated’ Christmas
Chris SutcliffeClothing retailer Next has delivered better than anticipated full price sales in November and December, which it attributes to investment in its online services.
The Time I Messed Up: KP Snack’s marketing director Kevin McNair
Niamh CarrollExperience not ego should come first when making decisions about your career, advises KP Snacks’ Kevin McNair, who shares a mistake he made in choosing the next job for him based on title rather than description in the second of a series exploring what marketers have learned from their mistakes.
How EasyJet’s holiday revamp drove a 400% profit boost
Marketing Week ReportersNamed the UK’s fastest growing travel business in 2022, EasyJet Holidays decided to flip the package holiday clichés on their head to build fame at pace.
Plusnet’s chief on challenging the ‘status quo’ in a dual CEO/CMO role
Josh StephensonA unique role that encompasses leadership responsibilities as well as heading up the marketing function may seem like a lot of work, but as marketing looks to grow its influence within the business, it could be the future.
How LinkedIn tackled social stigma to help ex-offenders thrive
Marketing Week ReportersEncouraging employers to look past a criminal record, LinkedIn’s mentoring programme offered eight young offenders the chance to launch their own streetwear brand.
Own-brand premium products drive success for Aldi and Lidl at Christmas
Chris SutcliffeThe UK’s two major discounters reported significant success over the festive period, with a focus on both pricing and product having driven sales.