Expanded marketing teams, consistent ads, shop price inflation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
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The humour and empathy behind Pampers’ cinema ad effectiveness
Chris SutcliffeThe nappy brand’s ‘Poonami’ campaign is November’s most effective cinema ad, according to Kantar’s The Works study.
3 questions I wish I’d asked as a junior marketer: Beams’ Natasha Briefel
Molly InnesEffectiveness is key, whether running campaigns or communicating with your team as a marketing leader, says Beams’ CMO Natasha Briefel.
How investing in digital helped one brand grow 600%
Marketing Week ReportersLiberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi, with 71% of companies returning to post jobs within six months.
Auto Trader looks to ‘underrepresented’ groups for its largest-ever marketing investment
Chris SutcliffeThe automotive marketplace is making its biggest ever increase in marketing spend to entice younger and female audiences into its ecosystem.
Ritson’s top 10 marketing moments of 2023
Marketing Week ReportersFrom Barbie’s brand extension and the Bud Light controversy to Tesla’s price drop and the rise of AI, Marketing Week’s trusted columnist reveals his biggest marketing moments of the year.
Brands will be ‘eaten alive’ by private label if they don’t invest, warns Suntory marketing chief
Josh StephensonFrançois Bazini says brands “get lost” when they look for growth in the wrong places and explains why it was so important for Ribena to bring back its ‘Berries’ characters.
TSB’s ‘The elephant in the room’ voted your marketing campaign of 2023
Marketing Week ReportersThe bank’s mascot-led campaign defeated Guinness in the final to take home the grand prize.
How will 2024 shape up for junior and mid-level marketing recruitment?
Molly InnesDo marketers need to specialise at the beginning of their careers? What are the chances of promotion in 2024? Here’s what to expect for the job market in the next 12 months.
The big winners of 2023… according to Helen Edwards
Helen EdwardsAs the year comes to a close, our columnist announces her ‘award’ winners for 2023.
Marketoonist on the naughty list
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.
Guinness vs TSB: Vote for your favourite campaign of 2023
Marketing Week ReportersJust two remain in the battle to be crowned Marketing Week’s campaign of the year 2023. Vote for your favourite between TSB and Guinness.
What marketers need to stop, start, and continue doing in 2024
Marketing Week ReportersAs we look forward to the year ahead, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviours, approaches, attitudes and practices should be reconsidered, ramped up and maintained.
Should job-seeking CMOs be optimistic for 2024?
Molly Innes2023 was a year to forget, according to recruiters and job seeking marketers alike. From longer hiring processes to more interim roles and a focus on AI, here’s what senior marketers can expect in 2024.