Mars Confectionery has handed the European and US advertising account for the Mars brand to Grey Worldwide, following a three-way pitch. The move ends a long relationship with incumbent D’Arcy, which also pitched for the business. Mars roster agency BBDO Worldwide also pitched for the work. Grey already handles the Twix, Galaxy and Milky Way […]
Mars is to merge its food and petcare businesses in the UK in a move that has sparked the departure of Bill Ronald, managing director of Mars Confectionery. Following a similar move in Europe last year, the company is to merge Mars Confectionery and Pedigree Masterfoods to trade under the name Masterfoods (Division of Mars […]
Argos is relaunching its Premier Points rewards programme in order to compete with rival loyalty schemes offered by the likes of Tesco and Boots. As well as redeeming their points against purchases at Argos, customers will be able to use them to pay for holiday flights, hotel accommodation and entry into theme parks, museums or […]
Granada Enterprises is talking to the Nationwide building society about sponsoring coverage of Nationwide League games, which are to be shown on ITV and ONdigital. ITV and ONdigital, which is rebranded as ITV Digital today (July 11) secured the live games and highlights package for the Nationwide League and Worthington Cup – in a three-year […]
Mars is to develop a range of confectionery based on JK Rowling’s Harry Potter books. It has signed a deal with Warner Bros Worldwide Consumer Products ahead of the spin-off film’s release this autumn. The contract covers rights to all confectionery which can be developed from characters in the books. Mars is developing the first […]
An EU ruling is threatening to overturn Volkswagen’s historic protection from takeover, shunting chief executive Ferdinand Piech’s plans for the marque. What are VW’s options for maintaining independence?
Volkswagen has filled its UK marketing chief vacancy by poaching Andrew Coombe from Ford of Europe. Coombe, marketing director of Ford in Switzerland, is to replace Chris Craft, who is moving to become director of group service (MW February 22). Coombe will leave his post at Ford at the start of next month. A spokeswoman […]
Volkswagen has filled its UK marketing chief vacancy by poaching Andrew Coombe from Ford of Europe. Coombe, marketing director of Ford in Switzerland, is to replace Chris Craft, who is moving to become director of group service (MW February 22). Coombe will leave his post at Ford at the start of next month. A spokeswoman […]
The Football League has revealed its biggest title rights deal to date after announcing that Nationwide will continue as its sponsor in a &£12m, three-year deal until the end of the 2003/4 season. The building society has sponsored the league since the start of the 1996 season when it signed a three-year deal worth &£5.25m. […]
Volkswagen is seeking a UK marketing chief following the promotion of Chris Craft to the new role of director of group service. A spokeswoman for VW says the company has not yet found a replacement for him. Insiders have suggested Audi head of marketing Rawden Glover as a possible replacement. Craft has been in charge […]
Volkswagen is seeking a UK marketing chief following the promotion of Chris Craft to the new role of director of group service. A spokeswoman for VW says the company has not yet found a replacement for him. Insiders have suggested Audi head of marketing Rawden Glover as a possible replacement. Craft has been in charge […]
Giannetto Michelassi lands senior European role at Mars petcare in wake of major restructure
D’Arcy is understood to be working on a major advertising campaign for the Mars Bar, in a bid to rejuvenate and modernise the brand. Creative teams from around the world are understood to be pooling their thinking to come up with a global advertising campaign for the brand, made popular in the Seventies with the […]
Argos has launched its first store card, the Argos Card, offering customers a credit facility provided by parent company Great Universal Stores (GUS), the retail and information services group. Customers will be able to use the card to buy any item from the Argos and Argos Additions catalogues through Argos stores, Argos Direct, the Internet […]
Volkswagen has taken the unusual step of appointing a new advertising chief from outside the car industry. Alan Doyle, currently head of consumer marketing at Yellow Pages, will be joining VW at the end of this month as communications manager. He replaces Bernard Bradley, who left to join Volvo in July (MW July 13). Doyle […]