Masterfoods’ chocolate bar Snickers is launching a two-day “street sports” World Championships and music festival to attract younger consumers. Snickers Game On will be held at The Dome (formerly the Millennium Dome) in London on June 21 and 22. The event has been put together by SponsorCom Sport (the event and sports marketing division of […]
Nestlé’s Yorkie has triumphed over Masterfoods’ Mars after both brands relaunched last year to target different genders.
Argos Retail Group is looking at the possibility of consolidating the media accounts for its Argos retail brand and the recently acquired Homebase DIY chain, together worth &£42.4m, into one agency. Both retail chains have called in auditors to assess their media accounts. Homebase uses PHD on its &£21m media buying and planning business and […]
Budget airline Buzz’s marketing and commercial team will be axed following the sale of the low-cost airline, which was launched in January 2000 by Dutch airline KLM, to rival Ryanair. All seven members of the marketing team have been handed their notice. UK head of sales and marketing Adam Harris, European head of sales and […]
Budget airline Buzz’s marketing and commercial team will be axed following the sale of the low-cost airline, which was launched in January 2000 by Dutch airline KLM, to rival Ryanair. All seven members of the marketing team have been handed their notice. UK head of sales and marketing Adam Harris, European head of sales and […]
Mastercard International has become the world’s largest football sponsor after it announced plans to sponsor five events including the 2006 FIFA World Cup and the 2004 UEFA European Football Championship.
When Peter Fisk was made chief executive of the CIM, one of his aims was to make marketing a boardroom issue. Alan Mitchell suggests how he can do it Dear Peter, congratulations on your appointment. By now you’ll be getting down to your task of developing a new strategy for the Chartered Institute of Marketing. […]
Ryanair is launching a branded credit card to boost online revenue. The move brings the low-cost airline in competition with a credit card from easyGroup, parent of rival carrier easyJet.
Ryanair is launching a branded credit card to boost online revenue. The move brings the low-cost airline in competition with a credit card from easyGroup, parent of rival carrier easyJet.
WCRS and Media Planning Group (MPG) are set to lose the £3m advertising and media accounts for low-cost airline Buzz following its sale to rival Ryanair.
Argos’s SMS product reservation service has received nearly 1 million text messages since its launch late last year. It has also added a coded guide to its catalogue enabling consumers to shop for a colour co-ordinated home look.
Claydon Heeley Jones Mason is launching a multi-million pound direct marketing campaign for MasterCard, designed to encourage cardholders to use their card more regularly.
Nationwide has renewed its sponsorship of the Wales football team for the next four seasons.
Nationwide is to invest £750,000 in Football League clubs to help to develop women’s and girls’ football. It is the largest investment in female football by a sponsor to date.
Despite its success with Skoda, Volkswagen’s attempts to make Seat into a sporty car brand have, so far, failed to hit the mark, says Lucy Barrett