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Wella on ‘selling a community’ to fuel the growth of its B2B business
By treating its salons as partners rather than customers, hair care brand Wella continued to strengthen its B2B market leading position last year. To drive further growth, the business is now hoping to build better awareness among its end consumers.
Hair care business Wella is growing its market-leading professionals business by acting as a “business partner” to its B2B customers, not just a supplier.
Last year saw the Wella Professionals brand maintain its number one position in the global professional hair market and deliver double-digit growth. The business also reported growth across its other professional brands, with Sebastian Professionals similarly achieving double-digit growth and making gains across all key markets.
