The modern marketers’ remit has now extended far beyond ‘selling stuff’. To reflect this, a re-evaluation of the core principles of marketing, the skills needed and how they can be blended together to help accelerate marketing performance is needed.
As an endless list of challenges including Brexit, tech disruption and new structures impact marketers, those that tackle transformation head on and instill it across the business will be the ones that succeed.
Fifty years of work could be lost to mental illness by 2030 – that’s about 12 billion working days – according to a recent World Health Organisation report. The survey also found that a failure to treat symptoms of depression and anxiety is costing the global economy £651bn a year in lost productivity.