‘Financial fluency’: What recruiting companies need from job-seeking marketers
Molly InnesWith fewer opportunities and a demand to be “commercially astute”, the hiring landscape for marketers is challenging, according to recruiters.
How can marketers handle the ‘inherent tensions’ in recruitment?
Josh StephensonWith more than half of marketers looking for a new role, what is the best way to navigate the hurdles of a recruitment system that has never demanded more from candidates?
The upskilling imperative: The role and responsibility for brands and marketers
Molly InnesA third of marketers aren’t receiving upskilling from their employers, according to Marketing Week’s 2023 Career and Salary Survey. What are the consequences, and what can marketers do themselves?
A third of marketers not offered upskilling opportunities
Molly InnesMore than half of marketers believe their employer is providing adequate training, while the vast majority feel they already have the right combination of skills required by businesses.
How brands are bridging skills gaps
Molly InnesMarketers are noticing a data and analytics skills gap at work, with most organisations looking to fill the void by hiring ahead of upskilling.
1 Comment
Data analysis is the biggest skills gap for marketing teams
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills gaps businesses are identifying, with a lack of understanding around data and analytics coming top.
Why are marketing strategy and brand management undervalued by businesses?
Molly InnesFrom focusing on the short term and worrying about a recession to not defining brand management, why do marketers think their businesses are undervaluing skills that focus on the long term?
Marketing strategy is the most undervalued skill by businesses, marketers say
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe businesses are undervaluing, with marketing strategy, brand management and data analysis ranking highest.
Why marketers believe social media is overrated
Molly InnesFrom issues around measurement to lack of authenticity, why do marketers think social media is the most overrated skill by businesses?
Social media is the most overrated skill by businesses, marketers say
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe their businesses overrate with social media, performance marketing and digital ranked highest.
10 Comments
Want a job? Pretend you believe in ‘digital marketing’
Mark RitsonYou’re a talented, out-of-work marketer but every job ad seems to buy into the worst digital claptrap, so what do you do? Pretend you do too.
Social media most in-demand skill for marketers
Lucy TesserasMarketers with skills in digital and strategy are also in high demand, according to LinkedIn, which reveals marketing is one of the most sought after skills businesses are looking to hire for generally across all functions.
Salary Survey 2023: Brands opt for restructures and specialist skills to survive turmoil
Charlotte RogersAs uncertainty continues to dent business confidence, brands are banking on team restructures and specialist skills to drive momentum forwards.
2 Comments
Ritson on the 10 traits of a successful marketer
Matthew ValentineMarketers at the top of their game possess 10 key traits, according Mark Ritson, from the willingness to trangress, an affinity with simplicity and an understanding that strategy means sacrifice.
Is an ‘obsession’ with digital skills excluding talent from the workplace?
Charlotte RogersThe pace of change within marketing often means those returning from a career break, in particular women returning from maternity leave, face a digital skills confidence gap, exacerbated by the behaviour of employers.
DMA calls for ‘realistic’ approach to skills development after success of ‘micro-upskilling’ pilot
Niamh CarrollAlmost four in 10 of those marketers who took part in the DMA’s digital micro-upskilling scheme preferred it to their previous learning experiences.
Culture secretary promises to ‘go further’ to address marketing’s skills crisis
Michaela JeffersonLaying out her priorities for the marketing and advertising industry, Michelle Donelan said the DCMS would continue with its plan to introduce online advertising regulations.
Digital most in-demand skill amid ‘techification’ of marketing, study finds
Charlotte RogersDigital marketing expertise is the top skill marketers are listing on their LinkedIn profiles, trumping knowledge of marketing strategy and advertising.
Salary Survey 2023: Demand for content roles rises as hiring presses ahead
Molly InnesAs brands continue to hire in 2023 despite the economic headwinds, content emerges as an in-demand role for businesses across the marketing spectrum.
‘Curiosity is the easiest skill to lose’: Three marketing leaders on why investment in training matters
Molly InnesIt’s hard to prove an ROI on training and development, but it’s crucial brands give space and support for their marketers to grow, say top marketers at Diageo, Channel 4 and Specsavers.
Demand for communication skills in marketing increasing ‘exponentially’, data suggests
Molly InnesCommunication, strategy and analytical skills are among the fastest growing soft skills for UK marketers, according to data from LinkedIn.
‘I never expected it’: How apprenticeships are opening up marketing to a wider audience
Josh StephensonMarketing apprenticeships are on the decline, but for those lucky enough to get onto a scheme it is a career-defining opportunity that opens up the industry to a more diverse crowd.
‘Where’s the incentive?’: The impact of marketing’s persistent gender pay gap problem
Molly InnesThe industry is making “slow” progress in addressing marketing’s gender pay gap problem. So what is going wrong?
Aspiring CMOs on how marketing leadership should evolve
Molly InnesEffectiveness, adaptability and a growth mindset. These are just some of the qualities needed to help marketing leaders thrive in the future, according to Marketing Week’s 2023 Future Marketing Leaders.
What coaching teaches us about businesses and people
Andrew GeogheganExecutive coaching can give business leaders new understanding of their teams, empowering them while also encouraging them to challenge themselves.
How will 2024 shape up for junior and mid-level marketing recruitment?
Molly InnesDo marketers need to specialise at the beginning of their careers? What are the chances of promotion in 2024? Here’s what to expect for the job market in the next 12 months.
This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.
B2B marketers need to reclaim the breadth of the role, or risk sliding back to irrelevance
David van SchaickThe boardroom credibility and influence gained in the last ten years by senior B2B marketing leaders is at risk as belts are tightened – unless the right balance between short- and long-term value creation is found.
The 2024 Agenda: The demand for interim CMOs will rise
Molly InnesPressures on budgets and big demands on marketing leaders are resulting in more marketers being out of full-time, permanent employment, and that looks set to continue into 2024.
‘Every problem is a marketing problem’: Why marketers make great general managers
Chris SutcliffeSpeaking at the Marketing Society’s Global Conference, eBay UK’s GM Eve Williams and General Mills’ VP MD Ben Pearman explained why marketers often make the leap to GM better than managers of other functions within a business – and why that makes for healthier businesses.