David Coveney

Businesses are constantly open to the threat of disruption so rather than wait to be disrupted, why not do it yourself?

Consumers are not lying awake at night thinking about your brand. All customers want is for a brand to deliver on its promise.

When I was a teenager, I used to write a diary. Not the three lines every other week variety, but the Samuel Pepys sort. It got so serious that I was spending four hours a day capturing on paper the 12 to 14 hours of my life while I was awake.

For many marketers, this is a busy and frustrating time of year. It’s particularly so for those who follow the tax man’s view on when new year’s day falls: 1 April is our official start to the year as we seek to devise, submit and defend our annual marketing plans and budgets.

Packaging is one of the most overlooked Ps in marketing and many brands are missing out because of poor design.

As we get settled into the new year, several people have been asking me about resolutions and predictions for 2016. Although I have never been particularly good at either – a bit like tipping gee-gees at the racecourse – I will put my neck out and forecast that 2016 could be the end of the office as we know it.

As the year’s end fast approaches, the inbox fills up with emails from venues suggesting that your staff Christmas party should be held at their unique establishment, and you have the usual team discussion about which poor soul will be in the office over the festive period (usually yours truly).