In her final Marketing Week column, the web psychologist sets out the three big questions brands must ask to reveal whether their attempts at persuasive marketing are flouting ethical principles.
As Nike and other ecommerce businesses begin to tap social media sites for revenue, one of the questions we face is how best to optimise the experience so that customers and businesses can both get what they want.
Last month, Google launched YouTube’s first direct ecommerce tool, TrueView for shopping, enabling viewers to click on a pre-roll ad and be taken directly to that advertiser’s website.
Language has the power to shape our beliefs and make us behave in a certain way. If, as research suggests, it is what we hear that counts, not what we say, it means we all have a responsibility to understand and use the psychological tools within language to communicate clearly and with transparency.
One of the biggest problems businesses encounter is finding new, effective means of communicating their message in a relevant, exciting and engaging way over an extended period of time.
Having a viral hit with a marketing campaign isn’t always easy but let the science guide you to increase your chance of success.
You have written a killer piece of content. The headline’s got its hook, the image is suitably provocative, and with a gleaming track record you believe you are on to a winner. Sound familiar?
Festive campaign mania is upon us, but brands wanting to know how successful their online campaigns have been need to look beyond views and find out what happens after audiences have watched their offering.
Our resident psychologist casts her eye over the topic of core values…what are they and why do they matter to brands?
This month saw the launch of The Senet Group, a self-regulatory body founded by Ladbrokes, Paddy Power, William Hill and Coral, that aims to promote “responsible gambling standards”.
If you’re a content marketer who writes a blog, you’ll be familiar with the exacting, labour-intensive process that goes into researching a piece, writing the copy and then refining it to meet the needs of your specific audience.
I hate to say it, but I told you so.
One of the biggest challenges faced by marketers is the struggle to get their message heard amidst the torrential online noise.
There have been a lot of rumblings online and in the press recently about personalisation and the erosion of privacy and whether companies and brands are pushing too far, too fast.