Starting a new job with a new employer for the first time in more than 10 years is a daunting prospect. Returning to employment after six months makes the challenge even harder. Here’s what you can do to make your first 100 days easier.
Brands need to think beyond points in order to win customer loyalty, according to Telefonica’s former head of strategy, planning, innovation and experience Jonathan Earle.
As marketers look to build more personal relationships with consumers, online platforms will be key to gaining relevant customer information.
It’s a common story: company is born, brand is unleashed, key customer groups whose needs aren’t being met elsewhere are targeted and before too long word of mouth spreads. It’s a beautiful moment and something that all entrepreneurs dream of. But that’s just the beginning. With success comes increased pressure. Venture capitalists and the company […]
There were a number of things I loved when I was in my 20s. Playing football whenever I wanted, Cameron Diaz, Arsenal captain Tony Adams and questionable 90s pop bands such as Ace of Base and 2 Unlimited. I also fell for First Direct bank. Our relationship was a perfect romance. I was courted when just […]
Data is the currency that will determine the success of your brand. Consumers need to wake up to the implications of this.
I subscribe to the daily blog by Seth Godin that often hits a chord with me. It’s not often I disagree with the sage. A recent post of his, ‘Preparing For A Shark Attack’ argued that when it comes to presenting it’s better to focus on the things you can influence rather than dwell on the unlikely event you forget your lines. It’s not an approach I subscribe to.
Consumers are now accustomed to brands giving them the shortest possible journey to what they want, so testing your products and ensuring they make people’s lives more convenient is crucial to your brand’s survival.
Nearly every company understands ‘the what’ they are going to do and ‘the how’ they are going to do it but forget ‘the why’. Why are they are in business, why do their people get out of bed in the morning and why do their customers talk enthusiastically about the company with their friends and […]
There is a graphic doing the rounds on LinkedIn that shows Maslow’s hierarchy of needs with Wi-Fi at the very bottom of the pyramid.
As consumers we are balancing so much in our lives. Work, home, family, sports, social, the quantified self. We are cramming more and more into our day. People are more and more restless trying to multi-task as much as possible – keeping up with the Jones’s has never been so hard and relentless.
I was lucky enough to chair the second day of a conference on customer experience last month and some big themes emerged. Many companies talked about their desire to have the customer at the heart of all that they do but few, it seemed, were following through with the promise.
Technology is growing at an astounding pace. Barriers to entry to disrupt a new market are at an all time low; technology costs are reducing dramatically; smart devices are everywhere.
‘You can’t be special, distinctive, compelling in the market-place unless you’ve built something special, distinctive, compelling in the workplace’, so the Harvard Business Review claimed last year.
What’s it really like to uproot and take a role in another territory? Head of customer strategy and development for Telefonica UK Jonathan Earle gives the lowdown on how he found the experience when appointed CMO for Telefonica in Slovakia.