NFC is a technology I’ve written about for some years now, and its inability to shake the ‘emerging technology’ tag was laid bare this week when a YouGov survey shows take-up of the technology is stagnating.
Christmas marks not just a Christian religious celebration but is also a festival of marketing as brands attempt to associate themselves with the festive cheer (and excessive consumption). Marketing Week looks at some of this year’s highlights away from the big budget TV campaigns.
Twitter is to officially roll out a retargeting service that can use desktop browsing behaviour to target ads on mobile devices after an initial trial period, according to TechCrunch.
Snapchat has lured Instagram’s commercial lead Emily White, who will join the start-up photo-sharing service to become its COO, as it looks to ramp up its revenue streams.
Turkish Airlines has retained brand ambassadors footballer Lionel Messi and basketball star Kobe Bryant for its latest campaign that sees the pair exchange ‘selfies’ to mark the launch of its new brand strapline: “Widen your world”.
Brands including Bose, EA Sports and Sony are among the first brands to trial a mobile marketing scheme that pays users for engaging with adverts in a scheme that is also backed by DMG Media’s Metro.
Apple has bought social media analytics firm Topsy Labs in a deal reported to be worth $200m which gives the iPhone manufacturer and App Store proprietor better ability to track consumer sentiment.
Sainsbury’s CEO Justin King has overtaken Unilever boss Paul Polson to take the title of “the most influential” communicator among FTSE-100 chief executive in 2013, according to a study.
Marketers have been warned not to “camouflage advertisements“ by regulators in a note that attempts to clear-up confusion over what the term “native advertising” actually means, as brands increasingly look to use the format.
Sony has marked the launch of its Playstation 4 today (29 November) by taking over The Sun’s page 3, a media placement the tabloid paper normally reserves for topless female models.
The online industry is awash with vacant sayings espoused by those out to make a quick buck, and ‘the internet of customers’ sounds like just another one of those. But Salesforce CEO Marc Benioff might actually be on to something with his newly coined term.
Microsoft has come under fire for publishing an open letter designed for male gamers to send to their girlfriends convincing them of reasons to buy an Xbox One while they would “rather knit”, prompting allegations of outright sexism.
Jaguar has kicked off its largest-ever Instagram campaign to promote its F-Type Coupe model by sharing videos with users on the image-sharing network as it continues to try and attract younger audience to the brand.
TSB Bank has announced that ex-Virgin Media CMO Nigel Gilbert is to join the outfit as brand, customer and communications director.
Starbucks is taking part in a pilot scheme with mobile check-in service Foursquare trialling ad formats that let the coffee shop chain target users near its outlets via the app, alongside a host of other brands.