Marketoonist on the impact of AI
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Consumer & Market Trends
Own labels, marketing salaries, food inflation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
One third of UK consumers view Twitter more negatively since Musk takeover
Michaela JeffersonPoor treatment of company employees was particularly disliked by both UK and US consumers, according to exclusive consumer insights. However, few plan to cut back on their use of the platform.
If body neutrality is the new body positivity, what does it mean for marketers?
Helen JamesWhile it won’t come down to marketers alone, our industry does have a role to play in helping shift the focus from body positivity to body neutrality, which means forgetting ideals, letting go of so-called flaws and letting people just be.
Marketing budgets, sick leave, price inflation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence remains depressed as marketers urged to ‘hold fast’
Lucy TesserasWhile three measures have increased over the past month, consumer confidence is still deep in negative territory.
What is the metaverse, and should your brand care about it?
Marketing Week PartnerKicking off a new series exploring the role of the metaverse in marketing now and tomorrow, we explore whether it’s time to start building a virtual community for your brand.
Three wise lessons on gifting from behavioural science
Richard ShottonThe views of the giver, not just the recipient, strongly influence how people perceive Christmas gifts, as do the price and packaging. Brands should take note.
Budgets, burnout, global ad market: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Lessons on sustainability in marketing from 2022
Martin CorkeSustainability is rightly high on the marketing agenda, but to make real progress towards net zero, all areas of the industry need a joined-up approach.
Sustainability, SME priorities, agency evaluations: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Marketers have a duty to please suppliers as well as customers
Helen EdwardsShortages of staff and raw materials mean marketers must influence how suppliers perceive them, and ground product development in supply chain reality.
Christmas budgeting, data accuracy, apprenticeships: 5 interesting stats to start your week
Molly InnesWe arm you with all the numbers you need to tackle the week ahead.
World Cup, Black Friday, TV spend: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence improves but marketers warned of dark days ahead
Michaela JeffersonThis month’s improvement likely reflects a “collective sigh of relief” as the UK gains a new prime minister, following the economic chaos of recent months.