How to ensure your marketing spend counts in the ‘golden quarter’
Marketing Week PartnerGetting your channel mix right and targeting the right audience with bold creative are key to achieving cut-through and using budgets effectively at Christmas.
Consumer & Market Trends
Aldi scoops Brand of the Year accolade
Marketing Week ReportersFrom unseating Morrisons to become a ‘big four’ supermarket to claiming its place in BrandZ’s Top 100, Marketing Week’s Brand of the Year has had a year to remember.
Brand loyalty, advertised emissions, budgets: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Hiring, inflation, fake reviews: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
KFC UK sales fall as inflation crisis bites
Niamh CarrollPizza Hut and KFC owner Yum! Brands says it is feeling the impact of inflation more in the UK than in other European markets, with both brands seeing a decline in sales.
Brand trust, data optimisation, ad spend: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Elon Musk takes over Twitter amid a challenging market for digital advertising
Niamh CarrollMusk’s acquisition of Twitter comes as Meta, Google and Snap all report a slowdown in their advertising businesses, with demand waning due to the difficult macroeconomic environment.
Leading through crises: Tips from Marketing Week’s Top 100 marketers
Marketing Week PartnerWhile it seems like the world is ricocheting from one crisis to another, a panel of Marketing Week’s Top 100 marketers discussed how to keep a cool head.
Unilever hails ‘brand power’ amid pledge to ‘take the lead’ on price
Niamh CarrollUnilever plans to continue increasing marketing spend until the end of 2022, as the business fights to maintain market share in the current inflationary environment.
Marketoonist on the evolution of marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Small and mid-sized FMCG brands heading for ‘price war’ with private labels
Niamh CarrollSupermarket private labels increased their share of food sales from 35.8% in the second half of 2021 to 37% in the year to May 2022, according to new data from IRI.
Christmas spending, metaverse, own-label: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
‘Bewildering clash’ of politics and economics keeps consumer confidence rock bottom
Lucy TesserasConsumer confidence remains close to last month’s historic low as a combination of rising prices and political unrest take their toll.
Media budgets slashed for the first time since the height of Covid
Niamh CarrollThe IPA Bellwether shows marketers are feeling increasingly pessimistic about the future fortunes of their companies and industries, with budget cuts beginning to roll in.
Marketoonist on the fear of recession
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here