Marketing budgets, Christmas spending, personal data: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer & Market Trends
Scenario planning: A silver bullet for adaptable marketing
Marketing Week PartnerBrands heading into a likely recession need to plan using data that can quantify the impacts of reducing, maintaining or even increasing marketing budgets.
Grace Kite: Not all brands should maintain ad spend during a recession
Michaela JeffersonBusinesses in “victim” sectors should work out whether investing to secure additional share of market during a downturn is worth the cost, argues econometrician Grace Kite.
UK’s top 50 brands reported 30% higher returns than FTSE 100 in 2021
Niamh CarrollStrongly branded companies recover quicker from crises and retain a stronger performance going forward, Brand Finance’s latest research indicates.
Less than a quarter of the UK’s biggest TV ads feature a person over 55
Niamh CarrollNew research from System1 and ITV outlines six core themes brands can use in their ads to most effectively engage consumers aged 55 and over.
Premier Foods on navigating the cost of living crisis: ‘Don’t assume what you know is true’
Molly InnesPremier Food’s chief marketing officer Yilmaz Erceyes says marketers need to be closer than ever to consumers in a cost of living crisis.
Tesco banks on convenience and range to fend off discounters
Michaela JeffersonRetail like-for-like sales increased 3.2% over the first half of Tesco’s fiscal year. However, with inflation driving up business costs, adjusted operating profit was down 10% to £1.25bn.
Marketing budgets, customer queries and male representation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Pernod Ricard plans ‘biggest ever’ Christmas marketing spend
Niamh CarrollPernod Ricard is confident Christmas will be a strong period for its alcohol brands despite the cost of living crisis, with factors like the World Cup and the absence of Omicron this year expected to bolster sales.
Consumer confidence hits another record low ahead of ‘penny-pinching’ festive season
Michaela JeffersonFor marketers it will be “more important than ever” to invest “carefully” in their brands and protect their value and appeal, says GfK’s Joe Staton.
Chasm between industry’s view of media habits and reality shrinking, study finds
Lucy TesserasWhile the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation.
Why Britvic is ‘running at the fire’ during the cost of living crisis
Niamh CarrollBritvic wants to tackle today’s economic challenges head-on, says commercial growth director Bruce Dallas, using innovation to explore new categories and markets.
Internships, shopper footfall and SMS comms: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
‘It’s never been this bad’: Consumer confidence crashes to new low
Michaela JeffersonThe latest consumer confidence barometer show Brits are growing increasingly fearful about their finances and the wider economy, with no end yet in sight.
British Gas’s brand health worsens as profits swell
Michaela JeffersonThe strength of the British Gas brand is plummeting, according to new data, as the energy crisis deepens and consumers struggle with the rising cost of living.