Travel brands need to think carefully about how and when they spend their marketing budgets and launch discounts, as British holidaymakers look to save their cash.
The cost of living crisis has been something of a dampener for the anticipated post-pandemic travel rebound, but brands and analysts remain confident consumers will choose to prioritise their summer holidays in 2023.
Data shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.
Airbnb is poised to “modestly” increase marketing spend in the second half of the year as it eyes expansion into new markets.
In the latest episode of Marketing Week’s podcast series, TUI’s CMO Katie McAlister and global brand and content director, Toby Horry, share how adversity helped the business develop an award-winning marketing team.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
