Creative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
When you place advertisements or send out mailings you want to be sure they’re viewed by the right people. Geodemographic techniques will tell you where your clients are.
Representing £300bn in spending power, multicultural communities are a market no brand should ignore, and which each need their own approach to communications.
Several of this month’s biggest winners on YouGov’s BrandIndex metrics launched new products – but will the sales boost be long-term?
New consumer research shows TikTok is a hotbed for brand discovery – find out how your brand can get in on the act.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
A breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences.
New research from agency GottaBe!, revealed at the Festival of Marketing, shows why brands will only reach ethnic minority consumers by adapting to their needs.
As third-party cookies cease to be a viable way of tracking online behaviour, reverse IP lookup will be an increasingly valuable tool for B2B brands, enabling them to see which businesses are engaging with their website and nurture leads accordingly.
With outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.
Advertisers’ desire for low-cost impressions puts them at risk of buying fraudulent inventory, but they can protect their investments by partnering with platforms using advanced anti-fraud measures.
Despite the growth of newer platforms such as TikTok, the majority of direct-to-consumer brands see immense value in engaging with established influencers on Instagram first, before testing the newer channels.
Consumer research confirmed Bloom & Wild’s suspicion that roses were considered unimaginative, which led it to have the confidence to ban them, earning it a huge boost in sales and acres of press coverage.
Exclusive new analysis reveals the five brands that have seen the biggest positive shifts in media, brand health and purchase metrics since the start of the year, according to YouGov BrandIndex.
Collaboration, transparency and privacy is the combination that can see advertisers through.