Seven steps to maximise ROI by accelerating marketing campaigns
Marketing Week PartnerJoin our online event to find out ways to boost your marketing team’s productivity and speed up campaign delivery while maintaining quality.
How marketing can thrive in these uncertain times
Marketing Week PartnerMaintaining ad spend, while understanding changes in consumers’ media and shopping habits, is key to building strong brands for the future, as speakers at Radiocentre’s virtual conference argued.
Five tips for making privacy tools consumer-centric
Marketing Week PartnerBrands can build trust with their audiences if they provide transparent user experiences when it comes to their privacy.
How marketers can develop skill sets fit for the future
Marketing Week PartnerMarketing leaders Jo Pettifer of Salesforce and Conor McKechnie from Cytiva explain how to create a capable and futureproof marketing organisation.
The generational shifts driving data transformation for brands
Marketing Week PartnerThe end of the third-party cookie and unprecedented behavioural shifts are combining to create an imperative for change in how marketers deal with consumer data.
How innovations in voice have made it an end-to-end commerce channel
Marketing Week PartnerText-to-speech was once used solely as a reading aid, but it is now central to voice’s place in a customer’s purchase and service experiences.
What engagement means for brands like Just Eat
Marketing Week PartnerThe food delivery brand knows engagement depends on timing and context, and that getting these right makes the difference to business outcomes.
Don’t lose the humanity from data-driven marketing
Marketing Week PartnerData is a growing part of how brands target consumers more effectively and personalise services, but it must be assessed through the lens of human emotion.
How emotionally intelligent brands can engage consumers more effectively
Marketing Week PartnerThe world needs brands to be more emotionally intelligent and to show a more caring, compassionate and empathetic side.
Why data-driven storytelling helps drive results for brands
Marketing Week PartnerUsing insight to create valuable, relevant content can form the basis of agenda-setting campaigns for B2B brands, as Festival of Marketing attendees found out.
Making ‘fractured’ brands whole again
Marketing Week PartnerWunderman Thompson UK’s Sid McGrath advised Festival of Marketing attendees how to avoid becoming a ‘Humpty Dumpty’ marketing case study, as brands lose sight of how their business is connected.
What digital transformation means for content creation
Marketing Week PartnerWith the accelerated migration of marketing spend to digital channels, marketing and creative teams are being asked to create more digital content with less resources and be more efficient.
To convert customers, first understand what to optimise
Marketing Week PartnerThere is no ‘golden path’ to boosting conversions on your website, but by understanding what customers need and where to focus your efforts, you give yourself the best possible chance.
Turning data into action: Nestlé’s pursuit of insights to drive innovation
Marketing Week PartnerJoin our online event to get consumer research tips and examples from Nestlé and Brandwatch, to help marketers uncover true insights in a transformed consumer economy.
Why the single customer view is a ‘utopia’
Marketing Week PartnerAt the Festival of Marketing, senior marketers learned that, if you want to humanise your brand, you can’t put data before strategy.