Marketers are increasingly faced with the challenge to identify and target audiences without third-party cookies, but it’s important to bear in mind that the deprecation of the first-party cookie will also significantly impact their ability to measure campaign success.
Close collaboration between marketing and sales is critical for an effective B2B business, and it can be measured by considering ‘return on alignment’.
As HSBC and Salesforce Datorama demonstrated at the Festival of Marketing, marketers need to move away from manual processes to realise their data’s value and identify opportunities proactively.
Customers are increasingly expecting superior experiences, so brands must use data to understand them better and ensure marketing is truly useful and relevant.
Marketers who can measure outcomes, and not just clicks, are well placed to meet the demand for more business-driven KPIs in campaigns.
At a Festival of Marketing roundtable with The CMO Club, the industry’s favourite sceptic emphasised why brands need to make themselves famous and demand their agencies double down on creativity.
Endless tasks drag marketers away from achieving business goals, leaving many repeating work and missing deadlines. It’s time to prioritise the things that matter.
Increased online shopping and a more competitive ecommerce sector mean brands and retailers can’t afford for their product listings to lack detail.
With changes on several fronts limiting how brands identify and target individuals, marketers must equip themselves with the key knowledge needed to prepare for a world where privacy is presumed.
Takeaways from our exclusive programme of events for marketers in the FMCG, finance, media and technology, home and garden, and fashion and lifestyle sectors.
Join this online event to find out how to instil and communicate organisational values that are driven by improving the customer experience.
Brands need to progress from search keyword strategies to answering real-life questions, and in so doing will increase consumer engagement and insight.
NatWest CMO Margaret Jobling told the Festival of Marketing that brands should always make time to review their marketing activity and refresh their approach, especially with consumer attitudes changing so quickly today.
What is content orchestration? And how can it help agency business models?
Social media has taken on greater significance for consumers and marketers as 2020’s events have forced more digital communication, but the ways of using it are evolving.