Work with TikTok Creators to supercharge campaign engagement
Marketing Week PartnerCreators on TikTok have a unique understanding of their audience and the content that works, making them a valuable asset for brands using the platform.
5G mobile: A fifth dimension of user experience
Marketing Week Partner5G mobile networks will be a revolution in immersive media and democratising content creation, taking brands’ relationships with consumers to a new level.
Transforming to a ‘smart business’ is key to emerging successfully from Covid
Marketing Week PartnerAs one of the largest ecommerce companies in the European web-to-print market, Unitedprint has successfully completed its transformation into a ‘smart business’. Unitedprint summarises its strategic formula in a simple equation: data intelligence + network co-ordination = smart business.
How marketers can target British technology lovers
Marketing Week PartnerMarketers may assume tech enthusiasts are a large group of free-spending consumers, but new research from YouGov suggests the reality is more nuanced.
Why brands should put webinars centre-stage to boost demand generation
Marketing Week PartnerWith uncertainty still the prevailing wind, it’s impossible to plan live events with confidence. Consequently, stock in webinars is going up.
How augmented reality gives new life to physical music
Marketing Week PartnerPolydor Records used the cover of pop-rock group Haim’s latest album to create an interactive AR soundscape on Instagram, giving fans a new reason to engage directly with the band and buy a physical copy.
It’s time for brands to shine with TikTok Ads Manager
Marketing Week PartnerTikTok’s new self-service platform for advertisers makes it simple for small businesses to inspire over 100 million European consumers.
How can digital advertising help small businesses recover from Covid-19?
Marketing Week PartnerSmall businesses have borne the brunt of the Covid disruption but digital advertising is an accessible and cost-effective way for them to drive growth.
Reaching new students can earn brands loyalty before competitors get a chance
Marketing Week PartnerUniversity freshers are eager consumers without established brand loyalties, so gaining their love at a formative time can lead to lifelong relationships.
How Asos and Made.com engage style lovers on YouTube
Marketing Week PartnerAs the popularity of fashion and design-focused videos on YouTube continues to rise, brands are finding deeper, more meaningful ways to reach consumers.
Lockdown 2.0: A survival guide for marketers
Marketing Week PartnerWith shops closed once more and consumers tiring of living their lives online, physical mail matters more than ever for brands.
Jump into TikTok this holiday shopping season
Marketing Week PartnerThe ‘golden quarter’ for seasonal sales is now ramping up and brands are demonstrating the power of TikTok for spurring consumers on to make purchases.
A true purpose creates value for society as well as shareholders
Marketing Week PartnerThe pressure marketers and brand leaders face to create value from purpose is growing. But many still struggle to understand how to realise its potential and the role it plays in recovery.
Effective data visualisation is the key to making informed decisions
Marketing Week PartnerSuccessful business decisions can only be made consistently through data democratisation and a culture of analysis.
Who are today’s ‘mainstream’ consumers and how can brands reach them?
Marketing Week PartnerThe internet has facilitated an explosion of niche interests among consumers, which means brands need to understand the connections between them in order to find and reach the right audiences.