Coke crowdsources World Cup anthem

The soft drinks brand and World Cup sponsor will begin asking for consumers to send in clips today (18 February) across its social media channels.

A minimum of 20 winners will be selected to have their clip appear in the final video, “The World is Ours”, which will be performed by US X-Factor finalist David Correy.

Coca-Cola has partnered with creative collaboration platform Talenthouse to showcase the submitted clips and help curate them into the final video, released in April 2014.

Joe Bellotti, Coca-Cola’s director of global music marketing, says: “Coca-Cola is everyone’s beverage and football is the world’s passion. We wanted to create a music video that can be everyone’s music video.”