PR Opinions May 2015
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Google’s UK sales chief: it is criminal for brands to avoid personalisation
Thomas HobbsMarketers are still not ready to fully put their faith into mobile, even at the most basic level, and “criminally” failing to personalise the experience, according to Google’s sales director Martijn Bertisen, who was speaking at today’s annual IAB Mobile Engage event.
TUI’s CEO compares Thomson rebranding to ‘renovating a house’ as it repositions business
Thomas HobbsIt was confirmed today (May 13) that UK package holiday brands Thomson and First Choice Holidays will be fully rebranded to their German parent TUI, with the process set to take up to two years in order to ensure a smooth transition.
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Mark Ritson: If programmatic works, we can all stop going gaga over trendy but ineffective tools
Mark RitsonIf programmatic actually works and connects the worlds of social, digital and traditional media, we have a potential solution for what ails marketers worldwide.
Marketing’s charity ‘Sprintathon’ returns for 2024 with £1m milestone in sight
Josh StephensonSupporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
Household spending, brands’ use of data, AI: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Best-in-class brand building: The B2B edition
Michaela JeffersonIn the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
‘Marketing won’t change’: Top marketers on the evolving CMO role
Molly InnesCMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.