Five game-changing facts that prove the value of multi-touch attribution
Marketing Week PartnerFind out in this on-demand webinar how marketers can better understand customer behaviour and optimise spend on the best-performing tactics.
How to get personalisation right at scale
Marketing Week PartnerPersonalisation is king but how do you get there? Hear how marketers are overcoming obstacles to gain long-term engagement.
How to navigate the modern marketing landscape
Marketing Week PartnerStream this webinar on-demand as we explore how to meet consumers’ rising expectations and create the right conditions for delivering best-in-class customer journeys.
Beyond the buzzwords: How AI in marketing really works
Marketing Week PartnerAI expert Katie King will give marketers advice on the tangible uses of artificial intelligence, demystifying the complex topic.
Why responsiveness is key to brands’ content strategies
Marketing Week PartnerSpeed and agility are crucial to creating content for today’s digital platforms. Marketing Week and Creative Review, in partnership with Shutterstock, ask marketers and creatives how to ensure their approach is fit for purpose.
How brands can put messaging into action
Marketing Week PartnerMarketers that don’t take consumers’ growing use of messaging platforms seriously will quickly be left behind, as distinctions fade between conversations with friends and those with brands.
How brands can thrive despite the squeeze on consumers’ attention
Marketing Week PartnerGrabbing consumers’ attention is harder than ever for brands that find themselves chasing their target audience across a multitude of screens at different times of the day.
What consumers really think of the high street’s big retail brands
Marketing Week PartnerThe big department stores are ahead on perceptions of quality and satisfaction but they lag the high street on value, which new YouGov research shows is now key to acquiring and retaining customers.
Watch on demand: closing the customer experience gap
Marketing Week PartnerFind out what consumers in the UK think about customer experiences, and how closely marketers’ perceptions align with them.
Watch on-demand: The eleven social media metrics you need to master
Marketing Week PartnerWatch on demand to find out the key data points marketers should be gathering from social media, in order to get more from their analytics and strengthen engagement with their target consumers.
Watch on-demand: Is AI the future of customer experience?
Marketing Week PartnerArtificial intelligence may be the next big opportunity, but what does it really mean for customer experience? Where does automation stop and AI begin? And how should you plan for it in your objectives?
What is the lifetime value of your customers? Join our free roundtable
Marketing Week PartnerIf you fail to calculate the lifetime value of your customers, then you may find yourself on the back foot compared to your competitors.
Top tactics to maximise returns from Facebook ads
Marketing Week PartnerMost marketers are missing out on the full potential of Facebook dynamic ads by failing to target the users most likely to buy.
Watch on demand: From cross-sell to customer-centricity
Marketing Week PartnerJoin Marketing Week and our panel of marketers as we dissect how the UK’s biggest banks are overhauling their customer strategies.
Watch on-demand: A guide to marketing on Instagram
Marketing Week PartnerWatch on-demand to hear how to create a brand presence using impactful Instagram ads.