Marketers agree they should bear responsibility for the customer journey within their organisations, but they still have work to do to ensure that ownership is joined up with business results.
Market research companies need to make the most of machine learning to devise research methods that adapt to consumers’ changing digital habits and attention spans.
Nike is not the first brand to take a stand on social issues but its campaign featuring American footballer and anti-racism campaigner Colin Kaepernick is one of the most divisive, and new research suggests the strategy could be effective.
The typical marketing agency business model has had to change because the customer journey increasingly starts on mobile and ends up on ecommerce.
New research from YouGov examines whether it’s riskier for brands to speak up on important social and political matters, or to stay silent.
Marketing Week and Econsultancy, in partnership with Salesforce, ask top marketers how they align their brand vision with data and technology to achieve tangible results for their customers and their business.
Artificial intelligence may be the next big opportunity in marketing, but only for brands that have updated their customer journeys for the modern age. Register for this webinar to find out how brands are using AI to improve their customer experiences.
Learn how webinars can drive your opt-in strategy and help to overcome the challenges of GDPR.
Join Marketing Week and marketers from top brands as we examine how and where technology adds most value, and why companies shouldn’t get too far ahead of their customers.
You probably don’t have the size, ambition or time to make sure your audio branding is consistent and builds brand value into the future – do you?
New research from YouGov shows that connected home devices still have barriers to overcome to convince consumers to buy.
British companies often struggle to scale abroad but ‘marketing intelligence’ firm MiQ is doing just that, using insights from digital campaign data to put marketing at the heart of brands’ strategies.
Watch The Guardian’s marketing director Sonia Sudhakar and ITV consumer marketing director Steve Forde discuss how they are meeting the challenge of increasing customer expectations.
YouGov’s new research reveals the consumers most likely to be fans of your brand, as well as why the most loyal customers are so hard to find.
AI-driven native advertising, inconspicuous internet of things technology, and narratives that transcend media channels will be the defining developments of 2018.