Bentley to up marketing staff by 25% as it prepares SUV launch
Thomas HobbsBentley has revealed it will add 10 new senior marketers to its 40-strong marketing team in 2015 as it aims to boost sales and prepares to launch its first ever SUV.
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‘Everything is awesome’ for Lego as it overtakes Ferrari as most powerful brand
Thomas HobbsLego, fuelled by the box office success of The Lego Movie, has overtaken Ferrari to become the world’s most powerful brand in 2015 as Apple holds its crown as the most valuable, according to the latest Brand Finance Global 500 report, for the year ending 1 January 2015.
HSBC starts rebuilding battered brand as perception plummets to new lows
Thomas HobbsHSBC has issued a full-page apology in several Sunday newspapers, after claims that its Swiss bank helped wealthy clients evade tax, as brand tracking data shows new lows.
Marketing’s charity ‘Sprintathon’ returns for 2024 with £1m milestone in sight
Josh StephensonSupporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
Household spending, brands’ use of data, AI: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Best-in-class brand building: The B2B edition
Michaela JeffersonIn the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
‘Marketing won’t change’: Top marketers on the evolving CMO role
Molly InnesCMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.