It would be a big mistake for marketers to condemn print media to the dustbin of history, but at this time of crisis publishers must innovate to offer a product people want at a price they will pay.
With the BBC under greater threat than ever of being dismantled, it needs to communicate why and how its brand serves the whole country.
Being a true visionary means having a unique idea and the will to make it happen, but while few can make that claim, the uniting influence of digital media means we can all have a vision of transcending geographical divides.
Marketers should focus on listening to consumers – rather than telling them what to do – in post-Brexit Britain.