Knowledge Bank

Back

Insight to power a greener economy

Savanta

Savanta’s brand-new Eco Segmentation report is based on findings from 12,000+ consumers across the UK, US, and Canada. It’s designed to help brands overcome the many roadblocks to a sustainable future – through the power of audience insight.

As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviours to be adopted across society, particularly when it comes to consumer choices.

Yet all too often we find ourselves making purchase decisions based on price, familiarity, or ease instead of any sustainable consideration. For brands ready to operate in the green economy, this poses a serious marketing challenge – and for the sake of the planet, one that can’t go unanswered.

In our far-reaching and practical study, we assess the often-complex attitudes consumers take towards sustainable lifestyle choices. Our segmentation puts decision-makers on the front foot, helping marketers understand how to communicate and market sustainability in a manner that directly connects with customer values.

 

*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email preferences@centaurmedia.com. You can update your details and marketing preferences at any time by visiting your My Account page. 

  • Information about how we use your data.

    For details of we use the information you provide to us, please see our privacy policy

    Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

    Alternative means of accessing this content. If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.