Savanta’s brand-new Eco Segmentation report is based on findings from 12,000+ consumers across the UK, US, and Canada. It’s designed to help brands overcome the many roadblocks to a sustainable future – through the power of audience insight.

As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviours to be adopted across society, particularly when it comes to consumer choices.

Yet all too often we find ourselves making purchase decisions based on price, familiarity, or ease instead of any sustainable consideration. For brands ready to operate in the green economy, this poses a serious marketing challenge – and for the sake of the planet, one that can’t go unanswered.

In our far-reaching and practical study, we assess the often-complex attitudes consumers take towards sustainable lifestyle choices. Our segmentation puts decision-makers on the front foot, helping marketers understand how to communicate and market sustainability in a manner that directly connects with customer values.

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