Every advertiser who wants to survive in today’s competitive environment is in pursuit of one thing – reaching customers at the right time, in the right channel, with the right message.

To get a clearer picture of what the future of digital marketing holds, and what effects this may have on your ecommerce or marketing agency, we have compiled a number of predictions from 14 marketing experts working at some of the best digital marketing agencies in Europe.

Topics for you to dive into include:

• Consumers’ expectation of personalisation, as the driver of performance marketing campaigns
• How to stay ahead of trends in augmented reality (AR) shopping experiences
• How PPC, marketplaces and social commerce will evolve in the next few years
• Tips that will help you improve your marketing actions to engage with your audience.

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