Following the latest bout of supply chain issues and shortages, do marketers need to prepare consumers for some difficult choices this Christmas?
Retailers and brand owners may need to enter a lengthy period of managing customers’ expectations unless drastic action is taken to remedy the UK’s growing logistics nightmare.
As the make-up of online consumer audiences change due to the pandemic, brands are having to make sure they keep up.
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
John Lewis, Selfridges, M&S and Next have all taken different approaches towards the reopening of non-essential retail this week, but the real trial lies in the weeks and months ahead.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.