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Growth Hacks: Cushelle on acting like a leader
Adopting a confident position, sticking to the plan and building relationships has helped Cushelle in its mission to change the makeup of the toilet paper sector.
By Molly Innes
A few years back, the toilet paper aisle in the local supermarket may have been made up of a mix of standard own brand, luxury own brand and Andrex products. But that’s something Cushelle has been trying to change since its rebrand from Charmin in 2010.
