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‘It’s time to shout about the brand’: How Purplebricks plans to win over sceptics
New CMO Ben Carter has launched the online estate agency’s biggest brand campaign in five years, fronted by TV personality and comedian Mo Gilligan.
Despite being the leading player in the online estate agency market, Purplebricks is facing a major barrier to further growth: many house buyers and sellers are still reluctant to entrust their homes to a low-cost agency without a bricks-and-mortar store front.
