A blurring of channel vision

I was surprised to read your article in Marketing Week last week in which it was stated that UK Living had a share of viewing in cable and satellite homes that was double that of The Family Channel.

While we are pleased to applaud the growth of any satellite channel, the comparison that was made between the two channels was neither fair nor true. In the four weeks to December 25, UK Living’s share of viewing among all individuals was just 0.1 per cent ahead of our own, at 0.5 per cent against 0.4 per cent. In the time period where the two channels compete directly, from 5pm to midnight, our share was actually 0.2 per cent ahead of theirs.

Heather Jennings, Director of marketing, The Family , annel, Maidstone, Kent