‘Marketing won’t change’: Top marketers on the evolving CMO role
Molly InnesCMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
P&G CEO: We will prioritise innovation and brand building before promotion ‘any day’
Niamh CarrollP&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
Consumer confidence falls slightly as UK shows ‘resilience’ in face of recession
Molly InnesFollowing a ‘surprise’ two-year high last month, consumer confidence has fallen.
Morrisons CMO: Aldi and Lidl price match is an ‘effective way’ to communicate value
Niamh CarrollConsumers often “shop around” in the UK supermarket sector, says Morrisons chief customer and marketing officer, Rachel Eyre. The supermarket hopes its price match will “reassure” customers to do more of their shopping with it.
Nestlé highlights increased brand investment as key pillar of return to volume growth
Niamh CarrollIncreased volume sales must be a “bedrock” of sustainable growth, Nestlé CEO Mark Schneider said, indicating the company must invest in marketing and innovation to achieve this goal in 2024.
Channel 4 CMO Zaid Al-Qassab to join M&C Saatchi as CEO
Molly InnesThe outgoing Channel 4 CMO will join ad agency M&C Saatchi in May.
70% of marketers aged under 45, study reveals
Molly InnesCareer and Salary Survey data also reveals 40.2% of those working in marketing are aged between 26 and 35-years-old.
Best-in-class brand building: The B2B edition
Michaela JeffersonIn the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
Restructures and standing out: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
Win over the board with an earthquake – and then a climax
Secret MarketerThe professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Gen X marketers doubt job security as over half consider new role
Molly InnesOnly 27% of Gen X marketers feel more secure in their jobs than a year ago compared to over half of their Gen Z colleagues, according to Career and Salary Survey 2024.
Kellogg: Our ‘iconic brands’ are crucial for topline growth
Niamh CarrollWK Kellogg Co’s chief growth officer claims the company’s new marketing model will drive effectiveness and efficiency.
Can we really ‘create’ demand – and does it matter?
David van SchaickMarketers never truly know their influence over demand, but for B2B brands what’s more important is choosing the types of revenue to go after.
Half of marketing teams faced tighter budgets last year, survey reveals
Molly InnesMarketers are under pressure to make their resources go further, with 47.7% experiencing tighter budgets in the last 12 months.