VCCP, Pablo London and adam&eveDDB win at Oystercatchers Awards 23
Josh StephensonVCCP led the way as the top agencies in the world were celebrated at the Oystercatchers Awards 23.
Three ways marketers can make their media plans more sustainable in 2024
Marketing Week PartnerEvery wasted ad click contributes to carbon emissions, so brands must make sustainable media a higher priority in the coming year.
The key trends in marketing production for 2024
Marketing Week PartnerIn the coming year, marketers will not only need to enhance their personalisation and AI capabilities, but also their use of technologies that make campaign creation more sustainable.
John Lewis launches 2023 Christmas activity to drive ‘consideration to conversion’
Chris SutcliffeThe high street retailer’s 2023 Christmas campaign is the first created by Saatchi and Saatchi.
How eBay’s Love Island sponsorship changed the face of pre-loved fashion
Marketing Week PartnerConsumer interest in eBay’s fashion offerings skyrocketed this year, thanks to a campaign from agency DEPT that bridged TikTok, TV and everything in between.
McDonald’s suffers ‘difficult second album syndrome’ with ‘Raise Your Arches’ follow-up, data finds
Molly Innes‘Next Stop, McDonald’s’, the follow-up to its high-performing ‘Fancy A McDonald’s’ ad, achieves a “good” branding score but falls short of its successor, according to data from System1.
Why too many objectives are ‘very bad’ for effectiveness
Marketing Week ReportersIn the first of a new five-part series in partnership with BetterBriefs, Tom Fishburne, aka the Marketoonist, shares an exclusive cartoon while Peter Field and Wiemer Snijders analyse why lack of clarity and consistency on objectives when brief setting is hindering success.
PepsiCo: ‘In-housing can improve collaboration with agencies’
Josh StephensonPepsiCo Europe marketing director Nancy Croix spoke at a panel at IPA Business Growth Conference on why in-housing doesn’t mean an end to agency relationships – and may even strengthen them.
Emphasising ‘the John Lewis difference’: Inside the Partnership’s choice of new agency
Niamh CarrollThe company’s customer directors tell Marketing Week it was Saatchi & Saatchi’s focus on differentiation, understanding of “the demands of modern retail marketing”, and its “smart, strategic, exciting” creative ideas that helped secure it the account.
John Lewis names Saatchi & Saatchi as new ad agency
Molly InnesAfter a pitch process that began in February, Saatchi & Saatchi will take over from Adam&eveDDB as the partnership’s advertising agency.
‘The lights went out’: Why a flurry of brands are calling time on long-term agency partnerships
Ian BurrellWith a number of brands parting ways with their creative agency since the beginning of the year, when is the right time to terminate a previously successful partnership and does it always lead to better ads?
‘Great minds don’t think alike’: Brands on navigating design agency relationships
Matthew ValentineIf marketers are to reclaim their influence over the product in the 4Ps, how do they get the best out of their relationships with design agencies?
Arla Foods and E.ON on finding the right in-housing solution for their brands
Michaela JeffersonTaking control of their marketing functions remains a highly appealing proposition for many brands, but new data suggests the reality often falls short of expectations.
John Lewis Partnership to review ad strategy with search for new creative agency
Michaela JeffersonCreative agency Adam&eveDDB has rejected the opportunity to repitch, having been a driving force behind the retailer’s iconic Christmas ad campaigns for over a decade.
Marketoonist on marketing insanity
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here