Consumer confidence falls slightly as UK shows ‘resilience’ in face of recession
Molly InnesFollowing a ‘surprise’ two-year high last month, consumer confidence has fallen.
SME marketing plans, grocery price inflation, wellbeing claims: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Profit warnings, overworked marketers, biased AI concerns: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence reaches two-year high after ‘surprise’ boost
Lucy TesserasAll five measures that go towards GfK’s Consumer Confidence Index increased in January.
Retail sales, inflation, marketing budgets: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Global marketing budgets, market research, fake reviews: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Marketoonist on marketing for Gen Z
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
What marketers need to stop, start, and continue doing in 2024
Marketing Week ReportersAs we look forward to the year ahead, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviours, approaches, attitudes and practices should be reconsidered, ramped up and maintained.
Consumer confidence rises pre-Christmas, but long-term causes of concern remain
Chris SutcliffeThe latest GfK consumer confidence barometer suggests that consumers are trying their hardest to find reasons for optimism ahead of the holidays.
UK ad growth, post-purchase comms, retail footfall: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence stages end-of-year rally but uncertainty continues
Chris SutcliffeThe GfK Consumer Confidence Index demonstrates a positive uplift in consumer confidence – but the impact of the Autumn Statement is yet to be felt.
Launching Gen Z cult brands to new markets – how to get it right
Tom StoneWhen launching established, cult brands in new markets, the importance of cultural insights and behavioural nuances – especially on social – has never been more important.
Role of CMOs, updating skills, gendered cost of living impact: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
‘It doesn’t have to be tired’: How whisky brands are finding a new audience
Josh StephensonThe perennial problem for any whisky brand is how to attract new customers. As the category continues to recover from a post-Covid slump, three whisky brands tell us how they are looking to grow the market through a younger audience.
‘Bad news for marketers’: Consumer confidence falls across the board as UK economy stalls
Chris SutcliffeThe latest GfK consumer confidence barometer has dire implications for UK marketers, as the British public seeks to save rather than spend.