Generative AI isn’t marketing’s future, it’s already part of its present
Tom RoachBrands and agencies are already using GenAI and AI in myriad ways, from segmentation to creative testing, and from media planning to measurement.
P&G CEO says ‘willingness to change’ is key to being a ‘constructive disruptor’ in brand building
Chris SutcliffeThe consumer goods giant is committing to further investment in marketing efficiency as it seeks to drive category growth in beauty and home care.
Boots delivers ‘biggest ever day’ of digital sales on Black Friday
Chris SutcliffeThe beauty and pharmaceutical retailer says a “record-breaking” Black Friday delivered its best-ever sales day on boots.com.
How investing in digital helped one brand grow 600%
Marketing Week ReportersLiberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi, with 71% of companies returning to post jobs within six months.
The AI-powered Google apocalypse is heading for your brand
Andrew HollandGoogle’s AI-powered search engine is currently an ‘unknown risk’ but because it is unknown marketers need to plan for the potential outcomes.
The 2024 Agenda: Marketers grapple with global AI regulation
Chris SutcliffeAs generative AI continues to gain pace, there has been much call for further regulation, which is expected to be introduced in 2024.
‘High-tech, high-touch’: Aston Martin on transforming digital to create personalised experiences
Josh StephensonAston Martin has been overhauling its digital offer to create “almost one-to-one” experiences for potential customers.
Brand building activity responsible for growth in digital video spend, study finds
Chris SutcliffeDigital ad spend continues to grow, recording a 5% rise in the first half of the year, with digital video accounting for the strongest growth.
‘We absolutely lost our way’: M&S’s marketing director on finding its ‘sweet spot’
Chris SutcliffeAnna Braithwaite, M&S’s top marketer for clothing and home, says the brand is back on track now it has the right balance between style, quality and value.
‘A time of transition’: Why B2B brands are becoming more ‘human’
Molly InnesMarketing leaders from B2B businesses say the drive to humanise and connect with audiences is of paramount importance in today’s climate.
Pret doubles discount on ‘critical’ loyalty offer
Molly InnesClub Pret customers will now get 20% off Pret A Manger products off the back of revenues rising 20.2% in the first half of 2023.
Marketoonist on AI productivity
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Primark expands click-and-collect trial as footfall rises
Niamh CarrollPrimark says it has increased market share, despite having made price increases in the face of inflation.
Brands’ biggest AI opportunity is in making customers believe the bullshit
Mark RitsonArtificial intelligence is mostly a distraction from marketing fundamentals – unless you convince your market AI makes your brand better than the competition.
How one housebuilder ‘teleported’ customers by revamping its digital experience
Marketing Week ReportersCastle Green Homes’ digital transformation project invited customers to step inside their new home via a bespoke online portal, designed to take the stress out of buying a new house.